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Indian marketing platform MoEngage acquires AI startup to deploy personalized AI agents for each customer, marking a significant shift toward intelligent customer engagement.
ActiveCampaign is offering a 14-day free trial of its AI-powered marketing automation platform without requiring a credit card. The move allows marketers to test advanced automation features before committing.
BlueConic is integrating its real-time decisioning capabilities into the Databricks Marketplace, enabling marketers to make faster, smarter customer interactions. The move reflects a growing trend toward embedding AI directly into marketing workflows.